Product Description
This insightful book is the first to present a comprehensive survey of the Modernist movement as it emerged in America between 1920 and 1960 in various graphic media. It identifies and examines great works in advertising, information design, identity, magazine design, print, dimensional design, and posters that by mid-century had defined American graphic design. R. Roger Remington begins by discussing the emergence of Modernism and its major historical influences, including European avant-garde art movements, technology, geopolitical issues, popular culture, educational innovations such as the Bauhaus, architecture, industrial design, and photography. The heart of the book brings together the key works of mid-century Modernism, presenting them chronologically from the 1930s to the 1950s. The final section shows the impact of and reactions to these Modernist influences as graphic design in America matured into the 1960s and beyond. Handsomely designed and illustrated, American Modernism is destined to become,a classic text in the study of design and visual culture. Contents Preface The Basis for the New: The Cradle of Modernism, 1850-1899 A New World Forming: The Impact of Modernism, 1900-1919 American Design in Transition: Traditional to Modernism, 1920-1929 Into the Design Scene: Modernism Arrives in America, 1930-1939 At War and After: The Creative Forties in America, 1940-1949 A New Style: American Design at Mid-Century, 1950-1959 Design Since Mid-Century: Diversity and Contradiction, 1960-1999 Notes Bibliography Picture credits Acknowledgements Contains work by Alvin Lustig, Alvar Aalto, Dr. Mehemed Fehmy Agha, Constantin Alajalov, Josef Albers, Alexander Archipenko, Merle Armitage, Frank Barr, Hans Barschel, Saul Bass, Bauhaus, Willy Baumeister, Herbert Bayer, Lester Beall, Max Beckmann, Norman Bel Geddes, Morris Benton, Henryk Berlewi, Lucian Bernhard, Joseph Binder, Ernst Bohm, Will Bradley, Georges Braque, Frances Brennan, Marcel Breuer, Alexey Brodovitch, Max Burchartz, Will Burtin, Jean Carlu, David Carson, Melbert Cary, A. M. Cassandre, Ernest Caulkins, Cherryburn Press, Arthur Cohen, Charles Coiner, Container Corporation of America, Cranbrook Academy of Art, Louis Danziger, Claude Debussy, Rudolph De Harak, Fortunato Depero, Donald Deskey, De Stijl, Deutscher Werkbund, Walter Dexel, Otto Dix, Cesar Domela, Henry Dreyfuss, William Addison (W. A.) Dwiggins, Charles Eames, Milton Feasley, Gene Federico, Max Fleischer, Fortune Magazine, Dan Friedman, Leon Friend, Robert Gage, Sigfried Giedion, George Giusti, Milton Glaser, William Golden, Morton Goldsholl, Frederick Goudy, April Greiman, Glenn Grohe, Walter Gropius, George Grosz, Edmund Guess, Jay Hambridge, Richard Edes Harrison, Baron Georges Eugene Hausmann, Raoul Hausmann, John Heartfield, Hannah Hoch, Hans Hofmann, Gerald Holton, Clarence Hornung, Johannes Itten, Egbert Jacobsen, S. A. Jacobs, Robert Jensen, Philip Johnson, Bobby Jones, L. B. Jones, Wassily Kandinsky, Susan Kare, Edward McKnight Kauffer, Rockwell Kent, Gyorgy Kepes, Frederick Kiesler, Paul Klee, Knoll Furniture Company, Rudolph Koch, Willi Kunz, Le Corbusier, Fernand Leger, Alexander Liberman, Leo Lionni, El Lisstsky, George Lois, William Longhauser, Herb Lubalin, Katherine McCoy, Douglas McMurtrie, James Mangan, Man Ray, John Massey, Herbert Matter, Rollo May, Ludwig Meidner, R. Hunter Middleton, Ludwig Mies Van Der Rohe, Laszlo Moholy-Nagy, Otto Mueller, Otto Neurath, Olivetti, Maxfield Parrish, Art Paul, Paul Theobald & Company, Sir Joseph Paxton, Max Pechstein, Charles Pegay, John Pemberton, Edward Penfield, Pablo Picasso, Cipe Pineles, Giovanni Pintori, PM Magazine, Ezra Pound, Push Pin Studios, Paul Rand, Paul Renner, Frank Robinson, Bruce Rogers, Gilbert Rohde, Lester Rondell, George Salter, L. Sandusky, Paula Scher, Kurt Schwitters, Joseph Sinel, Mino Somenzi, Edward Steichen, Alex Steinweiss, Otto Storch, Paul Strand, Ladislav Sutnar, Walter Dorwin Teague, Bradbury Thompson, Karl Tiege, A. Tolmer, Jan Tschichold, Massimo Vignelli, Vogue Magazine, James Watt, Wolfgang Weingart, Westvaco, Wes Wilson, Henry Wolf, Frank Lloyd Wright, Piet Zwart, and others.
