Pioneers Of Modern Graphic Design

Graphic design plays an integral role in modern life, its influence felt everywhere from the poster to the web page. This comprehensive reference work profiles over 60 of the most influential designers worldwide, from early leaders of the genre including Peter Behrens to Saul Bass, Neville Brody, and exponents of today’s digital technology such as Jonathan Barnbrook. The book also covers the studios and movements that played major roles in the development of modern graphic design history, including early transport posters, Jazz record covers, the 1960s underground press, and the innovative style magazines of the 1980s and ’90s. Features on the key design schools such as the Bauhaus and the Cranbrook Academy of Art, make this a complete history of modern graphic design. CONTENTS: 6 Introduction; A New Profession; 16 Peter Behrens; 18 Henry van de Velde; 20 Will Bradley; 22 The New Poster; 26 Graphics for Retail; 28 The Suffrage Movement; 30 Eric Gill; 32 Wiener Werkstatte; 36 Charles Rennie Mackintosh; The New Design Experiment; 42 Italian Futurism; 44 World War I Posters; 46 E. McKnight Kauffer; 50 A.M. Cassandre; 54 De Stijl; 56 El Lissitzky; 58 Alexander Rodchenko; 60 Bauhaus; 64 Laszlo Moholy-Nagy; 66 Herbert Bayer; 68 Jan Tschichold; 70 The Ring; 74 Photomontage; 78 Alexey Brodovitch; 80 Art Deco; 84 Studio Boggeri; 86 Karel Teige; 88 Ladislav Sutnar; 90 Hendrik Werkman; 92 National Identity; Mid-Century Modern; 98 Hermann Zapf; 100 Max Bill; 102 Herbert Matter; 104 Saul Bass; 106 Paul Rand; 110 Cipe Pineles; 112 Lester Beall; 114 Leo Lionni; 116 Bernard Villemot; 118 Abram Games; 120 F.H.K. Henrion; 122 Design Magazines; 124 Josef Muller-Brockmann; 126 Bruno Munari; 128 Olle Eksell; 130 Design for Transportation; 134 Ivan Chermayeff; 136 Massimo Vignelli; 138 Robert Brownjohn; 140 Yusaku Kamekura; 142 Henryk Tomaszewski; 144 Jazz Covers; Pop, Subversion, And Alternatives; 150 Massin; 152 Push Pin Studio; 156 Herb Lubalin; 158 Pop in the High Street; 160 Psychedelic Graphics; 162 The Underground Press; 164 Chinese Graphic Design; 166 Roman Cieslewicz; 168 Cuban Posters; 170 Grapus; Late Modern And Postmodernism; 176 Pentagram; 180 Wim Crouwel; 182 Jan van Toorn; 184 Gert Dumbar; 186 Hard Werken; 188 Muriel Cooper; 190 Wolfgang Weingart; 192 Dan Friedman; 194 Bruno Monguzzi; 196 Ikko Tanaka; 198 Jamie Reid; Design In The Digital Era; 204 April Greiman; 206 Style Magazines; 210 Javier Mariscal; 212 Vaughan Oliver; 214 Cranbrook Academy of Art; 216 Emigre; 218 Tibor Kalman; 220 Erik Spiekermann; 222 Neville Brody; 224 Why Not Associates; 228 Jonathan Barnbrook; 230 Eiko Ishioka; 232 David Carson; 234 Ott + Stein; 236 Sheila Levrant de Bretteville; 238 Adbusters; 240 Design/Writing/Research; 242 Cyan; Information; 244 Bibliography; 248 Museums and Design Collections; 249 Glossary; 250 Index; 255 Acknowledgments

Text: Aynsley Jeremy. pp. 256; paperback. Publisher: Mitchell Beazley, London, 2005.

ISBN: 9781840009392| 184000939X

ID: 15923

Product Description

Graphic design plays an integral role in modern life, its influence felt everywhere from the poster to the web page. This comprehensive reference work profiles over 60 of the most influential designers worldwide, from early leaders of the genre including Peter Behrens to Saul Bass, Neville Brody, and exponents of today’s digital technology such as Jonathan Barnbrook. The book also covers the studios and movements that played major roles in the development of modern graphic design history, including early transport posters, Jazz record covers, the 1960s underground press, and the innovative style magazines of the 1980s and ’90s. Features on the key design schools such as the Bauhaus and the Cranbrook Academy of Art, make this a complete history of modern graphic design. CONTENTS: 6 Introduction; A New Profession; 16 Peter Behrens; 18 Henry van de Velde; 20 Will Bradley; 22 The New Poster; 26 Graphics for Retail; 28 The Suffrage Movement; 30 Eric Gill; 32 Wiener Werkstatte; 36 Charles Rennie Mackintosh; The New Design Experiment; 42 Italian Futurism; 44 World War I Posters; 46 E. McKnight Kauffer; 50 A.M. Cassandre; 54 De Stijl; 56 El Lissitzky; 58 Alexander Rodchenko; 60 Bauhaus; 64 Laszlo Moholy-Nagy; 66 Herbert Bayer; 68 Jan Tschichold; 70 The Ring; 74 Photomontage; 78 Alexey Brodovitch; 80 Art Deco; 84 Studio Boggeri; 86 Karel Teige; 88 Ladislav Sutnar; 90 Hendrik Werkman; 92 National Identity; Mid-Century Modern; 98 Hermann Zapf; 100 Max Bill; 102 Herbert Matter; 104 Saul Bass; 106 Paul Rand; 110 Cipe Pineles; 112 Lester Beall; 114 Leo Lionni; 116 Bernard Villemot; 118 Abram Games; 120 F.H.K. Henrion; 122 Design Magazines; 124 Josef Muller-Brockmann; 126 Bruno Munari; 128 Olle Eksell; 130 Design for Transportation; 134 Ivan Chermayeff; 136 Massimo Vignelli; 138 Robert Brownjohn; 140 Yusaku Kamekura; 142 Henryk Tomaszewski; 144 Jazz Covers; Pop, Subversion, And Alternatives; 150 Massin; 152 Push Pin Studio; 156 Herb Lubalin; 158 Pop in the High Street; 160 Psychedelic Graphics; 162 The Underground Press; 164 Chinese Graphic Design; 166 Roman Cieslewicz; 168 Cuban Posters; 170 Grapus; Late Modern And Postmodernism; 176 Pentagram; 180 Wim Crouwel; 182 Jan van Toorn; 184 Gert Dumbar; 186 Hard Werken; 188 Muriel Cooper; 190 Wolfgang Weingart; 192 Dan Friedman; 194 Bruno Monguzzi; 196 Ikko Tanaka; 198 Jamie Reid; Design In The Digital Era; 204 April Greiman; 206 Style Magazines; 210 Javier Mariscal; 212 Vaughan Oliver; 214 Cranbrook Academy of Art; 216 Emigre; 218 Tibor Kalman; 220 Erik Spiekermann; 222 Neville Brody; 224 Why Not Associates; 228 Jonathan Barnbrook; 230 Eiko Ishioka; 232 David Carson; 234 Ott + Stein; 236 Sheila Levrant de Bretteville; 238 Adbusters; 240 Design/Writing/Research; 242 Cyan; Information; 244 Bibliography; 248 Museums and Design Collections; 249 Glossary; 250 Index; 255 Acknowledgments

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