Hybrid Modernism: Movie Theatres in South India

India produces about 1,200 films in 24 languages annually and the world of cinema leaves its traces everywhere. Even before the recent Bollywood boom, the architecture of its movie theaters, a hybrid mix of styles, acted as a sort of social barometer. Cinemas built throughout urban and rural areas of South India from the 1950s to the 1970s sport a wild mixture of Western and domestic architecture. Brightly colored façades resemble stage sets and extravagant forms and embellishments set the mood for the audience to be absorbed into the silver screen. Hybrid Modernism, Haubitz + Zoche’s last photographic project made before Haubitz’s unexpected passing in 2014, captures the vibrant architectural and aesthetic qualities of a fast-disappearing world now being replaced by generic and cost-efficient multiplex theaters. The hardcover monograph packed with vivid color images is published following Zoche’s solo exhibition, her first under her own name, at ERES Foundation, Munich (2015).

cm 31×30; pp. 128; paperback. Publisher: Spector Books, Leipzig, 2016.

ISBN: 9783959050777 | 3959050771

ID: 21006

Product Description

India produces about 1,200 films in 24 languages annually and the world of cinema leaves its traces everywhere. Even before the recent Bollywood boom, the architecture of its movie theaters, a hybrid mix of styles, acted as a sort of social barometer. Cinemas built throughout urban and rural areas of South India from the 1950s to the 1970s sport a wild mixture of Western and domestic architecture. Brightly colored façades resemble stage sets and extravagant forms and embellishments set the mood for the audience to be absorbed into the silver screen. Hybrid Modernism, Haubitz + Zoche’s last photographic project made before Haubitz’s unexpected passing in 2014, captures the vibrant architectural and aesthetic qualities of a fast-disappearing world now being replaced by generic and cost-efficient multiplex theaters. The hardcover monograph packed with vivid color images is published following Zoche’s solo exhibition, her first under her own name, at ERES Foundation, Munich (2015).

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