Jeff Koons. Easy Fun – Ethereal

For his recent series of work entitled Easy Fun-Ethereal, Jeff Koons employs new computer technology to merge populist icons into desktop collages, which he then transforms into traditional oil paintings rendered with photorealist precision. Drawn from glossy magazines and advertisements, the imagery includes smiley-faced sandwiches, spiraling roller coasters, succulent lips and abstract juice splashes. These hybrids of fun and fantasy simultaneously celebrate childhood pleasures and adult sexual desire: in keeping with Koons’s stated intention to “communicate with the masses,” the cheerful works are accessible to all. Accompanying an exhibition of seven large-scale paintings commissioned for the Deutsche Guggenheim Berlin, this lively volume features 40 full-color reproductions. Art historian David Sylvester’s interview with Koons puts forth the artist’s perspective on his career to date, while Robert Rosenblum’s essay provides an in-depth analysis of the technique and imagery employed in EasyFun-Ethereal.

Text: Koons Jeff , Scott David A. et al. pp. 80; COL; hardcover. Publisher: Guggenheim Museum, New York, 2003.

ISBN: 9780892072385| 0892072385

ID: AM-8436

Product Description

For his recent series of work entitled Easy Fun-Ethereal, Jeff Koons employs new computer technology to merge populist icons into desktop collages, which he then transforms into traditional oil paintings rendered with photorealist precision. Drawn from glossy magazines and advertisements, the imagery includes smiley-faced sandwiches, spiraling roller coasters, succulent lips and abstract juice splashes. These hybrids of fun and fantasy simultaneously celebrate childhood pleasures and adult sexual desire: in keeping with Koons’s stated intention to “communicate with the masses,” the cheerful works are accessible to all. Accompanying an exhibition of seven large-scale paintings commissioned for the Deutsche Guggenheim Berlin, this lively volume features 40 full-color reproductions. Art historian David Sylvester’s interview with Koons puts forth the artist’s perspective on his career to date, while Robert Rosenblum’s essay provides an in-depth analysis of the technique and imagery employed in EasyFun-Ethereal.

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