This title imagines, envisages and delivers the brands of the future. From a basis of forward-thinking research into demographic, cultural, technological, consumer and other trends, leading creative thinkers in advertising and design create new visions of how we might buy. “Soon” reveals the inner workings of the design and advertising industry at its most premium point: the brand. It does this not by analyzing the past, but by getting inside the rules that will govern the future. The should be a useful reference for all practitioners of advertising, design and related communication areas.