Graphic Design for Fashion

Fashion is a high-impact, fast-paced industry that demands an aspirational visual message which requires constant reinvention. Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations. Often seen as a showcase for a design studios most inventive work, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions. This visually-led book contains a global selection of the best graphic design studios work for the fashion industry from packaging and lookbooks to swing tags and invitations with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the worlds leading design studios. With each of the four chapters printed on a different paper stock, the book itself reflects the exciting graphic developments in the field of fashion. The result is a visually diverse collection of graphic design, which is a rich source of inspiration for new and groundbreaking production techniques and a perfect reference point for those across the creative industries. Table of Contents: 1. BRANDING Acne Art Department (SE) for Acne Studios (SE) Anothercompany (NL) for Tenue de Nimes (NL) Buero NY (US) for Kai Kahune (US) Jiminie Ha (US) for Gar-De (US) Mevis & van Deursen (NL) for Viktor & Rolf (NL) MORE (CN) for ZucZug (CN) Ohlsonsmith (SE) for Van Deurs (SE) Sanderson Bob (UK) for Yutaka Tajima (UK) Stiletto (US) for threeASFOUR (US) 2. INVITATIONS Aboud Creative (UK) for Paul Smith (UK) Antoine+Manuel (FR) for Christian Lacroix (FR) Egelnick & Webb (UK) for House of Holland (UK) Hansje van Halem (NL) for Orson+Bodil (NL) John Morgan (UK) for Sinha-Stanic (UK) Karen van de Kraats (NL) for Antoine Peters (NL) Multistorey (UK) for Staerk (US) Paul Boudens (BE) for Yohji Yamamoto (JP) Paolo Bazzani (IT) for Kenzo (FR) Roanne Adams (US) for Bodkin (US) Sean Carmody (US) for Rachel Comey (US) Studio Newwork (US) for Robert Geller (US) Studio Small (UK) for Margaret Howell (UK) StudioThomson (UK) for Preen (UK) ThorbjA rn Ankerstjerne (UK) for Blaak (UK) 3. LOOKBOOKS Bluemark (JP) for Sally Scott (JP) Design Bolagent (DK) for Won Hundred (DK) Freudenthal Verhagen (NL) for Bernhard Willhelm (NL) HarrimanSteel (UK) for Eley Kishimoto (UK) Johan Hjerpe (SE) for Dianne Orving (SE) Julia Born (NL) for JOFF (NL) Manuel Raeder (DE) for BLESS (DE) Plug-in Graphic (JP) for Arts+Science (JP) Rosebud Inc (AT) for Ute Ploier (AT) Sagmeister (US) for Anni Kuan (US) Susan Barber (US) for Opening Ceremony (US) Takeshi Hamada (JP) for Adam et Rope (JP) William Hall (UK) for Mother of Pearl (UK) 4. PACKAGING Artless (JP) for Issey Miyake (JP) Homework (DK) for Fleur Tang (DK) Marque Creative (US) for Victor Alfaro (US) ThorbjA rn Ankerstjerne (UK) for Qasimi (UK)

Text: Hess Jay, Pasztorek Simone. pp. 240; hardcover. Publisher: Laurence King Publishing, London, 2010.

ISBN: 9781856696937| 1856696936
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ID: 13137

Product Description

Fashion is a high-impact, fast-paced industry that demands an aspirational visual message which requires constant reinvention. Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations. Often seen as a showcase for a design studios most inventive work, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions. This visually-led book contains a global selection of the best graphic design studios work for the fashion industry from packaging and lookbooks to swing tags and invitations with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the worlds leading design studios. With each of the four chapters printed on a different paper stock, the book itself reflects the exciting graphic developments in the field of fashion. The result is a visually diverse collection of graphic design, which is a rich source of inspiration for new and groundbreaking production techniques and a perfect reference point for those across the creative industries. Table of Contents: 1. BRANDING Acne Art Department (SE) for Acne Studios (SE) Anothercompany (NL) for Tenue de Nimes (NL) Buero NY (US) for Kai Kahune (US) Jiminie Ha (US) for Gar-De (US) Mevis & van Deursen (NL) for Viktor & Rolf (NL) MORE (CN) for ZucZug (CN) Ohlsonsmith (SE) for Van Deurs (SE) Sanderson Bob (UK) for Yutaka Tajima (UK) Stiletto (US) for threeASFOUR (US) 2. INVITATIONS Aboud Creative (UK) for Paul Smith (UK) Antoine+Manuel (FR) for Christian Lacroix (FR) Egelnick & Webb (UK) for House of Holland (UK) Hansje van Halem (NL) for Orson+Bodil (NL) John Morgan (UK) for Sinha-Stanic (UK) Karen van de Kraats (NL) for Antoine Peters (NL) Multistorey (UK) for Staerk (US) Paul Boudens (BE) for Yohji Yamamoto (JP) Paolo Bazzani (IT) for Kenzo (FR) Roanne Adams (US) for Bodkin (US) Sean Carmody (US) for Rachel Comey (US) Studio Newwork (US) for Robert Geller (US) Studio Small (UK) for Margaret Howell (UK) StudioThomson (UK) for Preen (UK) ThorbjA rn Ankerstjerne (UK) for Blaak (UK) 3. LOOKBOOKS Bluemark (JP) for Sally Scott (JP) Design Bolagent (DK) for Won Hundred (DK) Freudenthal Verhagen (NL) for Bernhard Willhelm (NL) HarrimanSteel (UK) for Eley Kishimoto (UK) Johan Hjerpe (SE) for Dianne Orving (SE) Julia Born (NL) for JOFF (NL) Manuel Raeder (DE) for BLESS (DE) Plug-in Graphic (JP) for Arts+Science (JP) Rosebud Inc (AT) for Ute Ploier (AT) Sagmeister (US) for Anni Kuan (US) Susan Barber (US) for Opening Ceremony (US) Takeshi Hamada (JP) for Adam et Rope (JP) William Hall (UK) for Mother of Pearl (UK) 4. PACKAGING Artless (JP) for Issey Miyake (JP) Homework (DK) for Fleur Tang (DK) Marque Creative (US) for Victor Alfaro (US) ThorbjA rn Ankerstjerne (UK) for Qasimi (UK)