Four of Richard Prince’s Cowboy prints are reproduced in brilliant colourat the centre of this large scale publication. The double spreads of luminous American landscapes and re-photographed, cropped and re-appropraited images of original Marlboro Country iconography. For Gordon Burn in his introductory essay Prince presents a new way of reading these images. he examines how the artists has deconstructed the efforts of lighting, costume and make-up used in the production of hyper-masculine cowboys. Burn dissects the implications of nostalgia for a commodified, advertised Americana and discusses Prince’s interest in multiplicity and the uncanny.